What Are Digital Marketing Services?
Digital marketing services encompass a wide variety of channels. Among these, internet is the primary digital media and is most popular. The other channels are mobile, CD-ROM, DVD and similar physical interactive media.Online digital marketing services comprise of websites, email, streaming video & audio, social book marking, search engine advertising and RSS feed.Websites are extremely popular for digital advertising. Traditionally, websites act as billboards on the digital highway. Banner advertisements on web pages used to be the accepted way to attract customers till Web 2.0 and interactivity came along. Today, banners can be changed according to where the web pages are being served. These geo-targeted banner ads differ from location to location. For example, a person in London may see a different banner ad from one who is in Chicago, though both are looking at the same website. These highly targeted banner ads are served through digital marketing services that specialize in providing banner ads globally.Search engine results are undoubtedly the most popular digital marketing services available on the internet. Google AdWords has revolutionized the way entire world advertises today. These services provide well targeted and focused advertisements. Its popularity stems from the fact that AdWords campaigns can be altered and changed on the fly without any investment and the results can be actively measured on a daily basis. Indeed, the advertisers pay only when customers or future prospects click on their advertisements. This is known as pay per click or PPC campaign. There are other providers like Microsoft Bing who also provide similar services, though they are not yet as popular as Google AdWords.Emails in the form of brochures, newsletters and opt-in lists are hugely popular. There is an entire industry devoted to this form of digital advertising services. However, lately, spamming and black lists have dampened the enthusiasm for email marketing. Privacy concerns have led to government authorities enacting legislation against unsolicited emails. Opt-in lists have mushroomed to avoid privacy issues. The major advantage of emails as a form of digital marketing is the reach. Moreover, one can provide timely information about the products and services at very low cost. In the final analysis, the use or abuse of emails can only be determined by individual companies and users.Online video services like YouTube have taken the digital marketing world by storm. Every day thousands of videos are uploaded and viewed by millions. One can create a reasonably good video with the use of low cost equipment. Sub titles and other effects can be added to the video using free online services. Not surprisingly, large advertising companies as well as individuals are capitalizing on such amazing digital marketing services.Social sites like Facebook and MySpace are fast becoming popular digital marketing media. Viral marketing has set the online advertising world ablaze. According to reports, the demographics of social sites are wide enough to cater for all age groups. The issue of taming this phenomenon and harnessing it to ones advantage is the main challenge facing the digital marketing world.
Why Are Online Business Degrees So Popular?
With the advances in technology and the wider availability of the Internet there have been significant advances in the provision of online education, such that there are now various online business degrees that can help people looking to improve their career prospects and differentiate themselves to employers.Many employers are now more likely to choose candidates with a relevant degree to fill vacancies or as a factor in determining who to promote. One way of gaining an edge over other candidates for a new job or a promotion is to learn about all aspects of business and how this can be applied to make an organization better, faster or cheaper than its competitors.However, many people who are interested in studying for a business qualification are already employed and are unable or unwilling to leave a job and study for campus based business and management degrees.The good news is that many business schools have introduced online business degrees to meet this need, and these online business degrees have become a very popular option for students that are looking to gain a business school qualification. The application procedure is relatively straightforward and so long as you have a computer and access to the Internet you are able to join your online classrooms.Generally a business school degree includes courses directly related to business and management, such as accounting, marketing, operations management, human resources and many other significant aspects of how a business is run or how to manage any business.The confidence in the quality and reputation of online business degrees has grown as business schools have strived to improve the quality and range of subjects available within their courses.You should however ensure that any online course you undertake has been accredited, either at national or state level as this ensures that your degree will be comparable with a traditional degree and will be fully recognized by employers.There has also been an increased awareness of online business degrees by traditional colleges and universities and any credits earned at an accredited online business school can generally be transferred to a traditional campus based business degree if you decide to change your course at a future date.This transferability aspect has improved the standing of online business degrees in the eyes of employers and these are now given equal weight in any recruitment process, with the focus for employers being the relevance of the qualification to the post offered.With more and more business schools providing online business degrees it has become much easier for people to attend courses related to business studies. In addition, the convenience and lower cost of these degrees has opened up the possibility of gaining a business qualification to a much wider audience and will give you a distinct advantage when you are applying for a new job or a promotion.